Hello, from Centoia, Italy!
I’ve recently learned many terms for the way Internet revenue is generated. Some of the ones (there’s many more later) we’re going to discover together over the coming posts include:
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- YouTube Monetization
- Google AdSense
- Blogging for fun and profit
- Ad and affiliate networks
- Amazon Mechanical Turk
- Online Stores that drop ship products
- Online Stores that print words or images on products on demand (POD)
- Developing Webinars
- Developing eBooks for how to do something
These last two, eBooks and Webinars have some great potential if you are a logical, purposeful and a creative person. The premise is that the author {eBook) or teacher/instructor (Webinar) has some personal expertise in the subject matter area of the product. This is not a common thing for one to do however, don’t worry: You can re-make yourself into a credible expert on a subject in relatively short order. This will be addressed shortly in a future posting.
Today, I dug into YouTube Monetization also known as ‘YPP’ for YouTube Partner Program. It’s a cool business model, I think. YouTube pays uploaders/creators of video content. When their videos are played, if the creator meets certain performance criteria, YouTube pays the creator. At face value it’s as simple as that. Underneath, however, several important criteria must be met.
If you are a video creator, the trick is to get YouTube to qualify you. Then, you can be away to the races if you have a continual viewership. Getting qualified means having both 1000 subscribers and 4000 hours of viewed video content in the prior 12 months. Why this hurdle? YouTube explains that they were protect creators with this requirement. The press release says a lot more but regardless, these are the ground rules to earn income by making videos and uploading them. Seems like a lot of both subscribers and hours – because it is – however, considering how a worldwide audience can take a popular video ‘viral’ in a matter of hours, it could be achieved.
Building a YouTube channel and getting people to watch your content is clearly the trick. Many creators produce a theme that, once discovered, can become very profitable. I shouldn’t delude myself or you at this early stage, however, that most channels and content providers do not achieve monetization without a significant amount of time and effort consumed.
High-paying YouTube channels include Smosh (entertainment), PewDiePie (video game reviews), Michele Phan (how-to makeup) and the current earnings champion is T-Series (entertainment) at 117 million subscribers. Search them out and see what success looks like.
You don’t have to a musician, play & review video games or wear makeup to be successful. Another very effective method to gain viewership on YouTube is ‘How To’ videos. You can find help on just about any topic by searching for it on YouTube. You should do this too and see various ‘How To’ help videos and how people are making them.
One important aspect of the YPP is that you get paid via a having a Google AdSense account. Remember that Google owns YouTube – beginning to see how things inter-connect?
How much can one earn? As always, it depends on several factors. Know this, though:
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- Google AdSense pays out 68% of what they sell for revenue.
- For every $100 of ads sold, they pay out $68.
- They are the King of the Castle for earnings and pay out the most ad revenue on the Internet currently.
Several YouTubers will share their story about their success, both in how they got started, how long it took and how much they’ve earned. Here’s one example for you to see what some say. It’s called ‘Kelly Does Her Thing‘ and, in this video, she discloses her story about YouTube success.
Google’s AdSense and how you and I would earn using it will be the topic of a future post.
Until we meet again,
Kevin